68 Luhui Road, Taihu Street
Changxing County, Huzhou City, Zhejiang; China

[email protected]
+86 18705820808
[email protected]
+1 7788141668
www.uqcare.com

Since its founding in 2012, Uniquality, a subsidiary of nonwovens manufacturer Kingsafe Group, has been on a path of growth and expansion, led by its founder Yan Huarong. Huarong, an entrepreneur for many years, worked in garment materials, accessories and nonwovens, serving many well-known domestic and international brands. With China’s reform and opening-up movement, as well as rising economic development, Huarong’s previous clients (brands) experienced significant growth in both industrial scale and brand recognition. This progress further fueled his ambition to transition into end-product manufacturing, directly serving consumers.

The Huzhou, Zhejiang, China-based company originally focused on producing wet and dry wipes but expanded two years later with baby diaper manufacturing. In 2018, Youquan Life was established to independently operate Uniquality’s own brand products, with its headquarters in Hangzhou.

“The extension from raw materials to end products was a carefully considered decision, offering numerous advantages in terms of the industrial chain, mainly reflected in cost control, quality assurance, technical synergy and risk management,” says Fred Li, regional director, Americas Area, Kingsafe Group. “Producing nonwoven fabric in-house reduces intermediate elements, lowers packaging and transportation costs, thereby reducing the raw material costs for wet wipes, dry wipes and diapers.”

Uniquality’s ability to control both upstream and downstream processes has allowed it to better manage product quality, ensuring the stability of raw materials and finished products, Li adds. The company also possesses end-to-end R&D advantages in the industry, capable of developing applications from fibers to end products. Additionally, by producing, using and selling its own products, diversified operations can mitigate risks brought by fluctuations in a single product, enhancing the company’s risk resistance.

In 2020, Uniquality saw an opportunity for further expansion with the breakout of the Covid-19 pandemic. Responding to market demands, the company added a new factory in Changxing, Zhejiang, in 2021, and established a branch in Wuhan, Hubei, in 2022, making its wet and dry wipes production capacity among the top three in China, according to Li.

Growth for the company continued into 2023, with a new factory for baby diapers put into operation. The site, designed with a production capacity of 28 lines for diapers, training pants and menstrual pants, is also equipped with an internationally advanced laboratory and testing center. There are currently eight production lines in operation, with plans to increase to 16 by 2026 and to complete all planned lines by 2028.

Last year, Uniquality took its first step in overseas expansion by establishing a production base in Vietnam, which is expected to officially start operations in June 2025.

While Uniquality has focused on significant expansion over the years, it has also prioritized environmental sustainability in its strategy, particularly in regions like Europe and America, where environmental and sustainability concerns are especially significant. The company uses natural fibers and regenerated cellulose fibers in its nonwoven materials, especially in spunlace, to minimize negative environmental impacts. For its spunbond products, Uniquality also implements grafting or modification treatments, such as incorporating carbonyl groups into polypropylene, to achieve the degradability or decomposability of polyolefin products. The company has also successfully applied mono-recyclable materials and incorporated Post-Consumer Recycled (PCR) materials in flexible packaging to reduce waste and promote a circular economy.

As part of its five-year plan, Uniquality is looking towards an ambitious growth strategy. The company aims to establish five major production bases in Southeast Asia, South America, North America, Africa and Europe, achieving a global industrial chain layout. “This ‘produce where you sell’ or ‘sell where you produce’ model will significantly shorten the product supply radius and improve market response speed,” Li says.